Case study concept

Alexander Scott Homes-style builder

A practical rebuild path for a builder site currently dependent on scattered admin tools, form add-ons, map tools, and IDX constraints.

Before

Legacy site admin
Visual page editor
Form add-ons
Map add-ons
IDX dependency
SEO add-ons

After

Fast marketing front end
Structured inventory data
Managed deployment layer
Secure lead router
Reviewable previews
Assisted update workflow

Pain points

Routine edits depend on scattered admin screens and fragile visual layouts.
Inventory cards are duplicated across pages and drift out of date.
Form routing is hard to test before production.
Preview workflows are too limited for confident approval before launch.

Migration path

Inventory audit
Data model setup
Design rebuild
Lead route testing
Preview approval
Production launch